“It’s the most natural, logical way to pronounce it. August 2014:ĭesigner Aaron Bazinet launches website,, arguing for the hard g pronunciation. June 2014:Ī survey of more than 1,000 Americans were asked whether they “pronounce GIF as ‘jiff’ or ’gift‘” and “‘gift’ handily beat ‘jiff,‘ nearly 54% to 41%.” It was conduced by eBay Deals and a digital marketing agency. President Barack Obama chooses a side, announcing his “official position” is that it is pronounced GIF with a hard g like grape. Smucker Company, which owns Jif, agreed with Wilhite’s pronunciation, tweeting, ”It’s pronounced JIF”. “Pffffffffffffff,” posted one “Graphics Interchange Format. Gizmodo declared him “wrong” and Twitter filled with people expressing their disagreement. Many people on the internet disagree with Wilhite. It is a soft ‘G,’ pronounced ‘jif.’ End of story.” But it’s not so simple. “The Oxford English Dictionary accepts both pronunciations,” Wilhite told The New York Times. “It’s pronounced JIF, not GIF.” Just like the peanut butter. Wilhite receives a Lifetime Achievement Award at the Webby Awards and used his platform to make his declaration. "Shuey" shares the same pronunciation of the Chinese character for snow, while the first "Rhon" in Chinese means to "to include, to tolerate," and the second "Rhon" means "to melt, to fuse and warm." It promotes the desire to have greater inclusion for people with impairments throughout society, and more dialogue and understanding between the cultures of the world.The White House announces its new Tumblr page where, according to New York magazine, it threw down the pronunciation gauntlet with an illustration that told visitors to the page that they can expect “ANIMATED GIFs (‘HARD G’).” This was the same year that we got GIPHY, a GIF database people could search for the GIFs they wanted. The glow emanating from Shuey Rhon Rhon's heart symbolizes the friendship, warmth, courage and perseverance of Para athletes. The bright colors of the halo around its face are a representation of the latest advanced technologies of the ice and snow sport tracks at the Games, while the heart on its left palm symbolizes China's hospitality for athletes and spectators at the Winter Olympics.Īnother mascot "Shuey Rhon Rhon" is a Chinese lantern child, whose design features elements from traditional Chinese paper cutting and Ruyi ornaments. It wears a full-body "shell" made out of ice, which resembles an astronaut suit - a tribute to embracing new technologies for a future with infinite possibilities. The panda, designed in 3D, embodies the concept of harmonious coexistence between humans and nature. "Bing" means ice in Chinese, representing purity and strength, while "Dwen Dwen" means health and vitality, and symbolizes the strong body, tenacious will and inspiring spirit of the Winter Olympic athletes. The design for Bing Dwen Dwen was chosen from over 5,800 submissions from China and 35 countries around the world as part of a global competition arranged by the Beijing 2022 Organising Committee. One mascot for Beijing2022 is a giant panda with a suit of ice, a love of winter sports, and a heart of gold! Unveiled in 2019, the two mascots for the Beijing 2022 Winter Olympic Games - Bing Dwen Dwen and Shuey Rhon Rhon, have quickly gained worldwide popularity for their adorable outlook and inspiring meanings. Sculptures of the Beijing 2022's mascots Bing Dwen Dwen, an ice panda, and Shuey Rhon Rhon, a lantern child, are displayed in the city center of Beijing.
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